The Digital Boutique Experience

One thing is for certain that as the age of technology continues to innovate, the home buying landscape continues to change rapidly. This is thanks to social media and property listing platforms. With so many avenues to explore and hidden features to discover. One might find one's self overwhelmed by the sheer magnitude of avenues to take to properly market your home.

We seek to shed light on how we at Hamilton's ensure your home receives maximum exposure.

Social media - the basics

Social media users of all ages are quite proficient at online daily interactions. This makes the concept of marketing your property online an easier task and creates an ever-active platform, which in itself is the most important decision you can make. 

With most of the world using social media, platforms like Facebook and Instagram in particular are perfectly situated in terms of engagement methods and set up in a particular way in which content is delivered to its selected audiences. This makes them uniquely positioned to generate the right number of interests for the property sphere.

Provided that it is, of course, executed correctly...

Step One - Make use of professional photography.

Before spreading the word that your home is on the market, you will need professional photographs. This is true regardless of whether you are selling online or traditionally. Recent studies suggest that photographs taken with just the right lighting and angles judged by a professional eye can sell your home 32% faster. This is based on exponentially higher interest and engagement. 

Depending on the location and value of the home we often use the skills of professional photographers. Though many of our agents have also honed their photography skills and  will utilise  of natural light and take pictures on bright sunny days. Many of our team  use a high-quality DSLR Camera with a tripod for better stabilisation.And will also make use of third party software like Photoshop to ensure your home is looking its best. You can assist us here by making sure your home is camera ready.

Step Two - Target a specific audience

One of the most important social media attributes to consider is discovering and refining your target audience since they inform all elements of your marketing strategy. 

The fact is, your audience is never going to be everyone. If you're selling your family home, you have to consider not only the age group, but the type of person that would find your home appealing. To do this, identify what niche your property fills and then capitalise on that rather than trying to appeal to a general audience.

The different types of audience that you would likely go after requires a specific strategy per demographic. The sort of adverts you use, the messaging you craft and the content you upload defines the sort of buyers you attract. This is why our Marketing people work hand-in-hand with a team of Social Media specialists to ensure your listing is seen by the correct audience.

Step Three - Make use of Facebook Ads

To reach as many people as possible, we  utilise Facebook's unique marketing tools. Facebook ads allow us to pinpoint a specific target market (Based on aspects such as age, location, interests, etc) making advertising more accurate and efficient. Because Instagram is owned by Facebook, our marketing ads can target this audience as well thereby making use of its popular photo and video sharing attributes.

However, it is important to know who you are targeting first. Looking at the sort of people interested in or living in your area is a good place to start. 

Step Four - Branch out with Pinterest

When it comes to the big names in social media, we often forget about what Pinterest's value brings to the real estate marketing table. Pinterest is a widely popular site that enables users to create image boards and travel down rabbit holes to uncover new interests. With each image linking to a website. 

Pinterest is popular among fashionistas, beauty experts, travel aficionados and interior design experts thus making property listing the perfect candidate for it's reach. Pinterest also makes use of targeted ad campaigns and since it's generally cheaper, it's a perfect place to experiment with the ad campaign process. 

We have developed our own Pinterest page which allows us to share exquisitely-shot images and features from our many varied listings, from our different offices providing a source of locally-sourced inspiration.

Step Five - Start advertising today - utilise the reach of Hamilton's Property Portfolio

Most savvy real estate agencies are utilising the broad reach of social media platforms to boost their client's property viewership. This is exceptionally helpful if they have a large base of followers across multiple platforms.

Hamiltons Property Portfolio makes use of the reach our various social media accounts have to extend the amount of views your property obtains. Not only do our clients enjoy access to our multiple platforms. But we use the power of online advertising and ad campaigns to provide a boost to the overall promotion of your property.

Our reach extends from Facebook, Instagram, Pinterest, YouTube and other online local and international portals such as immoafrika.de.

Market your home with Hamilton's Property Portfolio today

Hamilton's Property Portfolio remains ahead of the curve by constantly utilising innovative social media tools such as Instagram's live video feature to promote and sell homes. Appreciate a complete showday experience without having the need to walk through the property yourself.

Read our previous article here: https://www.hamiltons.co.za/news/what-does-it-mean-to-be-a-woman-in-the-real-estate-industry/ 

Contact Hamiltons Property Portfolio for all your buying or selling requirements:

Johannesburg (Head Office): 011 463 0155

Cape Town: 021 418-0328 

Garden Route: 044 050 3295

Eastern Cape: 076 927 7787

Or email to reception@hamiltons.co.za